In this image: A carved pumpkin.

As the end of October approaches, it’s time for the spooky season: Spooktober, as Instagram has dubbed it this year, is in full swing. Pumpkin sales are booming, skull masks and copious amounts of candy line the shelves of every store, and you’re four times less likely to have as much fun any other time of the year. Halloween is the best holiday.

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In this image: A person writes something with a pen on piece of paper.

In September 2018, I was returning to Dalhousie University as a mature student after having obtained a bachelor of science in psychology in 2006. I promised myself that this time around, Dal had to be worth the money and time.

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In this image: Screenshot of numerous Instagram profiles with a solid blue profile picture.

It’s been proven that social media campaigns can be used to effectively generate real life social change. In 2019, the New York Times studied what impact the #MeToo social media campaign had on actual tangible events. They discovered that such a large scale movement did, in fact, generate action. The United States’ National Sexual Assault Hotline saw a…

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